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Jacqueline Franco's

Public Relations Writing Portfolio

About Me

My name is Jacqueline Franco. I am a sophomore Public Relations and Advertising major with minors in Business and Customer Analytics at the University of Southern California. I have hands-on experience with influencer-driven campaigns and a solid foundation in strategic brand messaging. I am interested in working in the brand development and experiential marketing sphere.

→ View my resume here

→ Connect with me on LinkedIn here

→ Read my work below!

My Work

My Work

The A List

As part of The A List's Events and Special Projects team, I developed an event proposal for an exclusive cocktail hour celebrating the launch of Fly By Jing’s Mango-Flavored Crunchy Chili Oil. This immersive culinary experience would feature interactive food stations, influencer-hosted activations, and live music, aligning with the brand’s bold and playful identity. This project gave me experience in event planning, influencer outreach, and strategic branding to ensure a dynamic and impactful experience for tastemakers, media, and key opinion leaders.

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PR209 - Effective Writing for PR

Ralph Lauren x National Parks

Information Kit

The project focuses on "Spirit of the Frontier," a collaboration between Ralph Lauren and the National Park Foundation to develop an outdoor clothing line inspired by America's national parks. The collection merges fashion with conservation through eco-friendly materials and proceeds to support national park preservation. This project deepened my understanding of how brands can integrate sustainability and storytelling into fashion to connect with audiences and reinforce their commitment to environmental stewardship.

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UNICEF_Logo_(cropped).png

PR209 - Effective Writing for PR

Trick-or-Treat for UNICEF

Press Release

This assignment involved creating a press release for UNICEF's Trick-or-Treat campaign, highlighting new initiatives to encourage child participation through themed collection boxes and a design contest.

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PR209 - Effective Writing for PR

MacArthur Fellows

Press Release and Fact Sheet

For this assignment I crafted two press releases and a fact sheet for the MacArthur Foundation, highlighting the announcement of the 2024 MacArthur Fellows and celebrating one recipient’s achievements, utilizing skills in clear communication, strategic messaging, and storytelling to convey the significance of creative excellence across various disciplines.

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PR209 - Effective Writing for PR

Patagonia x United Repair Centre

Press Release and Fact Sheet

Composed a press release and fact sheet for Patagonia, detailing its collaboration with United Repair Center to expand sustainable garment repair initiatives in Amsterdam, leveraging skills in corporate social responsibility communication, storytelling for social impact, and crafting messages that highlight environmental and social commitment.

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PR250 - Introduction to PR

Disney+

Situation Analysis

For my final project in this class, I worked with a team to develop a strategic plan for Disney+, aimed at enhancing brand perception and expanding audience engagement through targeted campaigns, and required skills in market research, audience analysis, competitive positioning, and campaign ideation to propose strategies that broaden Disney+'s appeal beyond family-friendly content.

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PR250 - Introduction to PR

Netflix

Situation Analysis

Created a wellness initiative proposal for Netflix, addressing the impact of "13 Reasons Why" on mental health by analyzing public sentiment, consulting mental health experts, and proposing strategies for improved content advisories and partnerships with mental health organizations, showcasing skills in crisis communication, research analysis, and strategic planning.

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